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Loison takes stock of 2021: a turnover that rose above 35%!
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“Though difficult, the year was extremely productive for us, with results beyond our wildest expectations” - Dario Loison tells. “We ended 2021 with an increase of over 35% in sales, while our exports climbed to over 60%”.
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Resilience and ability to adapt to new circumstances were the secret weapons that Loison pulled out in 2021
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A strong digitalization of processes in production and sales is set to be the good practice for 2022
January is a time for assessments and Dario Loison - the owner of the family pastry business founded in Costabissara, Vicenza, in 1938 - takes stock of the year that’s just ended and shares his plans for 2022. Find the English version of the full interview on Loison Pasticceri’s YouTube channel. Below is a taste of it.
2021 was a difficult year: what results did you achieve?
The year that has just ... [read more]
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LOISONÂ’S PLUSH TOYS: THE MOST BELOVED BY YOUNG AND OLD ALIKE!
Cuddly teddy bears Romeo and Juliet are the stars of the Regalo Collection. They each carry a sweet surprise in the tummy: choose between a delicious Regal Chocolate Panettone or a Classic a.D. 1476.
The Mignon Collection introduces Loison’s new mascots: Tina and Tobia, two cute doggies with a secret of their own. Inside them is a traditional mini-Panettone.
THE REGALO COLLECTION - STUFFED ANIMALS READY TO BE CUDDLED
What’s this year’s perfect Christmas gift? Sonia Design’s teddy bears from the REGALO Collection, of course! Let us introduce you to Romeo and Juliet, two cute and cuddly teddy bears that will delight young and old alike! Their unmatchable softness will bring warm spirits and big smiles to everyone!
Romeo and Juliet come with a pretty matching scarf featuring Loison’s gold-tone logo and a key lock that ... [read more]
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The Limited-Edition LATTA holds a straight!
For 15 years, Loison’s Latta has become an increasingly sought-after product, both by those who love collecting it and by those who simply wish to be surrounded by a reusable cult item: there’s no better container than this to store holiday letters and cards!
The original cards that Sonia Design drew inspiration from are kept in the Loison Museum
THE TIN BOX – 5 REPRESENTATIONS OF CHRISTMAS TRADITION
In 2021, the LATTA, or Tin Box, turns 15 and fully embodies Sonia Design’s style. This very Collection showcases the best of Christmastime: children playing in the snow, wintry landscapes, mom and dad toasting and the arrival of Santa Claus. Sonia has collected so many vintage greeting cards over the years that she decided to use a different set of cards for each of the five tin boxes ... [read more]
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Loison rakes in awards from the Alps to the Parthenon
From the WineHunter Awards of the Meran Wine Festival to the Taste Olymp Awards in Greece, Dario Loison’s baking excellence continues to be acknowledged and rewarded in and out of the country.
Find Loison’s delicious products at the Gourmet Arena of the Meran Wine Festival from 5 to 9 November, including the newest Pistachio Matcha Panettone
Autumn promises to be a successful harvest season for Dario Loison, as he rakes in awards for several of his delicious baked products.
Once again, the tasting committees of the Meran Wine Festival, headed by its founder Helmuth Kœcher, have confirmed the excellent level of Loison’s pastry production by presenting the pastry experts with 4 WineHunter Gold Awards for:
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the Pistachio Matcha Panettone (new for 2021)
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and ... [read more]
The holiday-themed Collections revisit the magic of Christmas
Sonia Design believes in emotions and in the value of one’s heritage built through family traditions. For many of us, Christmas is one of those time-honored traditions. It is a special celebration that began with our ancestors and will continue long after we are gone. Loison too believes in this long-standing tradition and in the intrinsic meaning that its products carry. The bakers strive to continue honoring the legacy entrusted to them by generations before them, all the while seeking to innovate their creations and processes
The original greeting cards that inspired these Collections are kept in the Loison Museum.
Nostalgia - The only Collection dedicated to the Pandoro
THE PACKAGING – EMBRACING THE GLITTER TREND
A mother next to the Christmas tree while hugging her child, two little brothers in their pajamas as they anxiously wait for Santa Claus, a young girl wearing a red coat while out in the snow: these are some of the greeting card-inspired images that adorn the Nostalgia Collection. Sonia made sure that each of the four packaging options (one for ... [read more]
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LOISON S NEW PRODUCT FOR 2021 IS A PISTACHIO MATCHA PANETTONE
From Sonia's passion for tea comes Loison’s newest flavor combination: Panettone with Green Pistachio Nuts from Bronte (a PDO and Slow Food product) and Matcha Green Tea from Uji, Kyoto.
The result of extensive research carried out at Loison’s with a Japanese team, this unprecedented and sophisticated flavor combination will meet the demands of gourmet customers
THE IDEA BEHIND THE NEW FLAVOR
Sonia has always been passionate about tea: “Some 30 years ago, back when we began traveling abroad for business, I liked taking Sonia to the most prestigious tea rooms in Europe –Dario Loison says - I have wonderful memories of going to the Brown's Hotel and to the Ritz Hotel in London, where she would enjoy savoring some traditional afternoon tea. This experience was always followed by the purchase of dozens ... [read more]
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Cibus 2021: Loison launches its Pistachio Matcha Panettone, the new flavor of the holiday season
For the 13th year in a row, the Loison family-run business will attend Cibus, the top international food exhibition. Dario and Edoardo Loison will introduce their latest delicious products, as seen in the 2021 Winter Catalog, and their new digital strategies.
Summer may be coming to an end, but there is always excitement in the air at Loison’s. After the seasonal break, Dario and Edoardo Loison have some tasty news in store (think products and digital strategies). And what better audience to share them with than the one at Cibus 2021?
After the enforced lockdown, Cibus - the largest food expo in the world - will reopen its doors for in-person attendance in Parma. Loison will be ... [read more]
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Tosa: two versions of the salted caramel filled-cake
An enticing cake such as this could only have been inspired by Mirandolina, the pretty coquette of "The Mistress of the Inn" play by Carlo Goldoni.
A classic short-crust pastry cocoa shell is filled with an innovative frangipane salted caramel sauce, paired with either premium PGI hazelnuts from Piedmont or with single-origin chocolate from Venezuela
A CAKE “BLESSED” BY PLAYWRIGHT GOLDONI – INSPIRED BY MIRANDOLINA, THE EXUBERANT VENETIAN MISTRESS OF THE INN
When Dario and Edoardo Loison began conceptualizing the recipe for a salted caramel cake, they had a clear idea in mind: it had to be an enticing cake inspired by an exuberant and alluring female figure who was also clever, modern and a little cunning. A tempting cake like that could only be inspired by the legendary Mirandolina, the ... [read more]
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