Loison adds a new digital space to the existing Loison.com, Press, Insolito Panettone, Loison Museum, Biscotti and Shop Loison. Look at Loison from a different angle, as you browse through catalogs, brochures, monographs and booklets
There are many ways of doing corporate storytelling, which is a form of art that involves research and planning. We can use videos and photographs to tell about a company’s history. Even infographics and animations, because letting images speak is easy and cool.
It is, however, much more difficult to tell a story through corporate publications, such as pamphlets, product catalogs and monographs. Dario Loison is doing just that with his company’s new digital space called [read more]
«These are indeed challenging times, but we work under the safest conditions - Dario Loison explains -. Thanks to our online shop, our products can reach our customers seamlessly and directly».
«I draw on my experiences to develop new strategies, new products and new solutions for the future of the Loison baking company».
«I am reading again “The Art of War” so I can manage what’s to come with renewed determination»
Easter is almost upon us and, despite the objective emergency situation that Italy finds itself in, Loison’s artisans are at work, making baked goods safely and efficiently as usual.
«We are facing difficult times - Dario Loison says - but we are determined to respond to the current state with extreme positivity, efficiency and prompt solutions. After all, this is the type of approach that we have always taken here at Loison”. Dario Loison continues, “We must ... [read more]
A FAMILY RECIPE CREATED IN 1969
Loison’s Filone is backed by 50 years of baking tradition and has its roots in an ancient family recipe. It was 1969 when dad Alessandro and mom Bruna opened their own pastry shop to continue the family’s baking business initiated by grandfather Tranquillo. Back then, this simple, soft leavened cake was called Panfrutto and featured candied fruit and raisins, with an almond glaze finish.
After retrieving and studying dad Alessandro’s old recipes, ... [read more]
THE PLEASURE IS ALL IN THE SHARING
Everyone at Loison agrees on one thing: sharing a Sbrisola with others makes it all the tastier. What’s indeed more pleasant than to break a Sbrisola into pieces with your own hands and then share the dessert with your family after dinner or with friends relaxing on your couch?
Loison’s Sbrisola is so rich in flavor that you should absolutely try one as is. However, if you really want to serve ... [read more]