CUOA meets Loison: Luxury Marketing and Panettone

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Tuesday, October 4, 2016 we had the opportunity to receive and to show the Loison world to the students of the Master in Retail and Marketing of CUOA accompanied by Professor Romano Cappellari, who presented the case to the new Loison minds of marketing.

Dario Loison in person welcomes them and presents the Loison brand, by switching between production decisions, never abandoned tradition, innovation and international strategies. All moves and ideas that have led the company to export the Made in Italy in over 50 countries worldwide.

The visit continued with the usual tour to discover the secrets of Loison. It’s concluded with a tasting trio - Mandarin Panettone of Ciaculli, the novelty in 2016 Rose Panettone and the Amarena and Cinnamon Venetian- accompanied by Macarons Panettone and licorice and saffron Lolli Pop sugary.

What we can say is good luck for studies and for future work experience and greet us with a warm goodbye.