Save the Brand 2018: Loison Pasticceri receives the “Best Practice - Tradition & Innovation” Award

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The grounds for the award: “This confectionery company has an agile, state-of-the-art production and commercial structure. It maintains a solid connection with the Italian pastry tradition, while keeping up with the demands of a global market”.

The fifth edition of the Save the Brand event held by LC Publishing Group on November 27. 2018, at the Four Seasons Hotel in Milan, recognized the leading role of 26 Italian firms in the Fashion, Food and Furniture industries.

LC Publishing Group evaluated more than a thousand companies through the research on "Fashion, Food, Furniture Brands - The value of 3F company brands" conducted by ICM Advisors. The most virtuous companies that were selected represented the mid-sized Italian businesses that, over the years, have been able to build their success around their brand.

Loison Pasticceri received the BEST PRACTICE – TRADITION & INNOVATION award with the following statement:

This confectionery company has an agile, state-of-the-art production and commercial structure. It maintains a solid connection with the Italian pastry tradition, while keeping up with the demands of a global market.