Dario Loison speaks at the 'Food & Wine: How to Restart after the Lockdown?' event

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On March 26, at the online event held by ItalyPost, Dario Loison explained that “Having a unique product is a great start. However, in these new times, we mustn’t forget about the main levers of marketing”

On March 26-28, 2021, the online edition of “WeFood – Alla scoperta delle Fabbriche del Gusto” (Discovering the Factories of Taste) was hosted by ItalyPost in anticipation of the in-person spring event that will take place on May 29-30, 2021. The two dedicated afternoons included a live webinar via Facebook and YouTube, and a live presentation of the most excellent Italian products in the food and wine industries, featuring conversations with top chefs and producers of wine, beer, grappa, coffee, confections, cheese, pasta, honey, herbal liqueurs and preserves.

On March 26, Filiberto Zovico – founder of ItalyPost - hosted the Food &Wine: How to Restart after the Lockdown? online event. The invited speakers were: Enrico Berto (CEO of Berto's), Carla Coccolo (Head of the Development & Resources Area at Slow Food), Dario Loison (owner of Dolciaria Loison), Giorgio Polegato (President of Astoria Wines and Chairman of Coldiretti Treviso) and Marco Wallner (Head of Corporate Commercial Synergies at UniCredit).

Dario Loison spoke about craftsmanship and ability, and, when prompted by Zovico, explained that “having a unique product is a great start. However, in these new times, we mustn’t forget about the main levers of marketing: the right product at the right price; distribution that has considerably changed over the years; new markets and innovative sales systems such as the digital one; and, finally, new types of customers”. “The digital era - Loison continues – has offered small businesses a tremendous opportunity for growth, as long as one knows how to seize it. We are a small company whose artisan work has evolved in all respects: thanks to digital technologies, we have reduced our distribution margins by diverting our efforts to the final consumer, whilst adapting to the current market". "For those of you who didn’t know, we launched our corporate website back in 1996 - the pastry chef from Costabissara concludes – and, though it only consisted of a few webpages, it was solid enough for us to be able, that same year, to make our first online sales to customers abroad. The first order came from a housewife from Orebro, Sweden, who wanted 600 Panettone cakes for the local Italian Association; the second came from an ice cream parlor & pizzeria called Pinocchio located in Osaka, Japan, and managed by Clemente Gazzillo, a deaf-mute Italian businessman who had emigrated there a few years earlier.”

This is the recording of the Mar. 26 event

This is the recording of the Mar. 28 event