Cibus 2021: Loison launches its Pistachio Matcha Panettone, the new flavor of the holiday season

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For the 13th year in a row, the Loison family-run business will attend Cibus, the top international food exhibition. Dario and Edoardo Loison will introduce their latest delicious products, as seen in the 2021 Winter Catalog, and their new digital strategies.

Summer may be coming to an end, but there is always excitement in the air at Loison’s. After the seasonal break, Dario and Edoardo Loison have some tasty news in store (think products and digital strategies). And what better audience to share them with than the one at Cibus 2021?

After the enforced lockdown, Cibus - the largest food expo in the world - will reopen its doors for in-person attendance in Parma. Loison will be a vendor there from August 31st to September 3rd with its own stand D 004, inside pavilion 6, meeting visitors in full compliance with Covid-19 safety protocols.

Loison will be happy to meet with loyal Italian and foreign buyers once again, as well as with journalist friends, foodies and influencers, and to introduce to them - and have them taste for the first time - the new products of the baking company’s 2021 Winter Holiday season. The highlights will be the "Tosa" cake, featuring a cocoa short-crust pastry shell filled with a salted caramel frangipane sauce, and the brand new "Pistachio Matcha Panettone", with PDO Pistachios from Bronte (a Slow Food Presidium) and Matcha Green Tea from Uji, Kyoto.

See you at Cibus Parma, from August 31st to September 3rd, at Stand D 004 - Pavilion 6.

Press Info:
press@loison.com
Giulia Marruccelli +39 347 0452739
Dario Loison +39 348 4106615
Anna De Franceschi +39 557844, ext. 242
www.loison.com - press.loison.com