From Gallery-Events / 2017
April 8, 2017 - Press release # 5


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Everything is ready at Loison’s stand A24 inside Pavilion C of Sol&Agrifood. The one-of-a-kind venue will take you back to an early-1900 pastry shop.

On April 9-12, Loison’s staff will be welcoming with arms wide open all the wine lovers who will want to taste the best of Colomba, Panettone and Butter Cookies

Loison’s unforgettable sweet taste has been a reassuring presence at Vinitaly for 11 years straight.

The international wine and spirits exhibition will be held in Verona on April 9-12. Sol & Agrifood, the International Exhibition of Quality Agro-Foods that promotes excellence in Italian food products, will be the venue for Loison and its confections, awaiting guests at Pavillion C, Stand A24.


The impeccable style of the stand created by Sonia Design was inspired by the interiors of early-1900s pastry shops. Loison’s stand will be the perfect place for guests to sample the best of what the 2017 production has to offer. The first goods to catch the eye will be the beautifully designed packages and the high-impact Magnum-sized sweet breads that will be proudly showcased in the stand. Guests will then be able to satisfy their palate with tastings of the most incredible Panettone, Colomba and Focaccia samples.


Attendees will also not want to miss Loison’s superb line of Butter Cookies: featuring carefully selected ingredients, these premium shortbread-like treats elevate the concept of cookies to that of high-end pastries. The butter-rich delicacies will be available in different formats: from the individually wrapped portions to the collectible tin boxes, all designed and created in-house by Sonia Pilla.


Loison awaits you first in Verona, at Vinitaly - Pav. C, Stand A24 - and then in Milan at Tuttofood on May 8-11 - Pav. 7, Stand F11-G14.

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