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From Gallery-Events / 2019
November 26, 2020 - Press release # 11

New 2020 Winter Holiday Collections

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2020 Winter Holiday Collections 2020 Winter Holiday Catalog
NEW SEGRETI Collection Discovering the secrets of our children’s imagination

THE PACKAGING –FANTASIZING LIKE A CHILD AGAIN Children’s secrets are hidden in their games, protected by their dreams. Who knows what that little pilot wearing his leather helmet is thinking of, as he gazes at the clouds while flying his little airplane? What is that little girl thinking of, as she sits next to her dollhouse with her eyes lost in all her miniatures? These are the SECRETS we have all shared as children and that we have forgotten with the passage of time. Sonia added a little extra touch to the packaging: a charm shaped like an L, for Loison. This gold-tone accessory is adorned with five rhinestones and can be attached to a keychain, a bracelet or a watch band. It may also be used to embellish a zipper or a handbag strap. A cute pendant that will put a smile on your face each time you touch it or look at it. For every Pandoro variety, there is a different set of images on the box, each enhanced by Loison’s postmark: a guarantee of good taste Made in Italy.

THE PRODUCT – THE ONLY COLLECTION EXCLUSIVELY DEDICATED TO THE PANDORO SEGRETI is the only Collection dedicated to the Pandoro. Available in four 1-kilo varieties, each is identified by a different background color. The Salted Caramel variety created in 2019 is one that has been met with tremendous success. Next is the Classic, featuring the traditional recipe for a buttery sponge enhanced by natural Mananara vanilla from Madagascar. The Chocolate variety has a tempting filling made from carefully selected cocoas originating from South America. Finally, the Sabayon hides a decadent custard cream that adds just the right touch to the soft leavened sponge. Page 48 of the 2020 Winter catalog. 2020

 

Winter Holiday Catalog
NEW SOGNI Collection Day dreaming like only children can do

THE PACKAGING – TOY TRAINS AND ROCKING HORSES THAT FILL OUR DREAMS For a child, a little train is one of the best gifts ever. The toy train that the boy in these images is playing with is an original toy train with tracks from 1928 that Sonia found in an attic. For the girl, Sonia came up with a wooden rocking horse entirely carved and painted by hand. It is a piece of true craftsmanship. These toys are what children’s dreams are made of. The vintage-looking box features a unique velvet rope handle that Sonia embellished with a charm shaped like an L, for Loison. This gold-tone accessory is adorned with five rhinestones and can be attached to a keychain, a bracelet or a watch band. It may also be used to embellish a zipper or a handbag strap. A cute pendant that will put a smile on your face each time you touch it or look at it. For every Panettone flavor there is a different set of images on the box, each enhanced by Loison’s postmark: a guarantee of good taste Made in Italy.

THE PANETTONE – CAREFULLY STUDIED AND SELECTED INGREDIENTS Loison takes great pride and care in selecting the ingredients for its Panettone recipes. Each box contains a different variety of Made in Loison Panettone in the 500-gram size: Classic a.D. 1476, studded with bits of candied peel whose essential oils retain the intensity of the fragrance of freshly picked fruit; the Panettone with Late Mandarin from Ciaculli, a Slow Food Presidium; the Regal Chocolate, with its chocolate chips and decadent chocolate filling; and finally the Marron Glacé featuring sugar-glazed chestnuts in chunks and in the filling. Page 50 of the 2020

 

Winter catalog. 2020 Winter Holiday Catalog
NEW EROI Collection Drivers and riders conquering the world!

THE PACKAGING – PRECIOUS POSTCARDS OF BYGONE GAMES A toddler boy dressed in a sailor suit cannot take his eyes off a vintage pedal car dating prior to the First World War: they will soon become inseparable friends. There is a picture of a little girl with pigtails, who takes her first ride on an antique tricycle, a wood and wrought iron horse. These children are our little heroes: a young driver on the race tracks and a little rider on her foal. Tied around the box is a tonal ribbon that Sonia embellished with a charm shaped like an L, for Loison. This gold-tone accessory is adorned with five rhinestones and can be attached to a keychain, a bracelet or a watch band. It may also be used to embellish a zipper or a handbag strap. A cute pendant that will put a smile on your face each time you touch it or look at it. For every Panettone variety there is a different set of images on the box, each enhanced by Loison’s postmark: a guarantee of good taste Made in Italy.

THE PANETTONE – FROM NATURAL RISING COMES GENUINE GOODNESS In order to turn out so delicious, the Panettone of the Top Line requires 72 hours of slow rising. The EROI Collection includes four 500-grams varieties: the soft Classic a.D. 1476, full of flavorful bits of candied peel of oranges from Sicily and citrons from Diamante; the Tart Cherry, with its intense fruity fragrance; the sought-after Regal Chocolate, with its delectable filling made from choice cocoa powder; the NeroSale, the latest flavor combination crafted by Loison. Page 52 of the 2020

 

Winter catalog. 2020 Winter Holiday Catalog
NEW FANTASIE Collection The charm of a music box and the adventures of tin soldiers

THE PACKAGING – IMAGINATION RUNNING WILD For the boy, there are tin soldiers from the 1950s: with his imagination running wild, the little one has brought his fort and adventures to life. On the other side, there is a girl fully absorbed with a private collection of antique music boxes: featuring seahorses, carousels and Christmas themes. Each music box releases captivating melodies that let our minds wander freely. The trapezoid box is tied with tonal double-satin ribbon that Sonia embellished with a charm shaped like an L, for Loison. This gold-tone accessory is adorned with five rhinestones and can be attached to a keychain, a bracelet or a watch band. It may also be used to embellish a zipper or a handbag strap. A cute pendant that will put a smile on your face each time you touch it or look at it. For every Panettone variety there is a different set of images on the box, each enhanced by Loison’s postmark: a guarantee of good taste Made in Italy.

THE PANETTONE - VERSATILITY AND CERTIFIED INGREDIENTS The premium ingredients that Dario Loison selects for his Top Line Collections all come with a designation of origin certification. The FANTASIE Collection includes three 750-gram varieties: the Classic a.D. 1476, prepared according to tradition and full of fragrant seedless raisins from Turkey; the Marron Glacé, with its sugar-glazed chestnut filling and chunks; the Lemon, with its irresistible creamy filling and precious bits of candied peel rich in essential oils. Page 54 of the 2020 Winter catalog.

 

2020 Winter Holiday Catalog
NEW LATTA Collection A collector’s Limited-Edition item for 14 years

LATTA – THREE SNAPSHOTS OF CHRISTMAS TRADITION This year’s Limited-Edition Tin Box sports a slightly different design feature: the lid is now flush with the bottom and makes the tin box feel smoother to the touch and look more elegant overall. The extra touch is added by the velvet cord handle from which dangles a charm shaped like an L, for Loison. This gold-tone accessory is adorned with five rhinestones and can be attached to a keychain, a bracelet or a watch band. It may also be used to embellish a zipper or a handbag strap. A cute pendant that will put a smile on your face each time you touch it or look at it. The 14th edition of the LATTA Collection showcases moments of Christmas tradition, with each of the three tin boxes containing a different Panettone variety. There are children playing pastry chefs while making Panettone; the moment when Panettone is sliced and the little ones, wearing their finest, finally get to eat a good slice of the sweet bread; the most anticipated hour when, on Christmas morning, the youngest can open their gifts around the Christmas tree while still in their pajamas. Toys from bygone days adorn the tin boxes inspired by Sonia Design’s holiday theme for 2020.

THE PANETTONE - THE THREE MOST SOUGHT-AFTER VARIETIES By selecting premium ingredients, Dario Loison is able to create the most exclusive Italian craft Panettone. Available in this collector’s tin box is the Classic a.D. 1476, enriched with premium candied peel of oranges from Sicily and citrons from Diamante; the Mandarin, with its unique and intense aromatic fragrance that comes from late-harvest Mandarin from Ciaculli, a Slow Food Presidium; and the Regal Chocolate, with its decadent filling prepared with choice cocoa beans from South America. Page 56 of the 2020 Winter catalog.

 

2020 Winter Holiday Catalog
NEW REGALO Collection Romeo and Juliet: teddy bears with a hidden surprise! 

THE PACKAGING – SOFT STUFFED ANIMALS READY TO BE CUDDLED What’s this year’s perfect Christmas gift? Sonia Design’s teddy bears, of course! Let us introduce you to Romeo and Juliet, two cute and cuddly bears that will delight young and old alike! Their unmatchable softness will bring warm spirits and big smiles to everyone! Romeo and Juliet come with a pretty matching scarf featuring Loison’s gold-tone logo and a key lock that will let you in on a sweet surprise: hiding in their tummy is a 750-gram Panettone! Juliet carries the Classic a.D. 1476, as she loves traditional flavors, while inside Romeo you’ll find a Regal Chocolate sweet bread, the color of his coat and featuring premium single-origin chocolate morsels and a luscious chocolate filling.

THE IDEA – A PLACE FOR YOUR SECRETS PLUS A CUTE TOTE From Romeo and Juliet’s scarves dangles the key to the teddy bears’ lock, as well as a booklet with Dario Loison’s instructions for use: “After you’ve enjoyed the Panettone that your teddy bear carries in its tummy, this stuffed animal will be yours to keep so you can safeguard your secrets and dreams”. There’s more: the REGALO Collection comes with a tote showcasing the pictures of all the children who took part in the photo shoot for Loison’s 2020 Winter Holiday catalog. Page 58 of the 2020 Winter catalog.

 

2020 Winter Holiday Catalog
NEW MIGNON Collection Three new sweet gifts: tin cans, bags and plush toys 

NEW LOOK FOR THE TIN CANS FEATURING FUTURE PASTRY CHEFS New for 2020 is the shape of the Lattina, or tin can, which is now stackable. The lid is rounded and the design is in line with this year’s Loison’s theme honoring pastry chef rookies. There are four different sets of children’s pictures, one for each tin can containing one of the four delectable varieties of 100-gram Panettone.

NEW PRECIOUS VELVET BAGS WITH A PEARL BEAD An alternative gift option to the tin cans are the cute little velvet bags tied with coordinated ribbon and cording, and adorned with a faux pearl. The Mignon bag is not simply a reusable container, but also an elegant object finished down to the smallest detail. The tin cans are available in Loison’s four basic colors - ivory, antique rose, sage green and dove gray – one for each of the four Panettone flavors.

NEW PLUSH TOYS: MEET SWEET MARMOTS RUDY AND SERAFINA Every year, Sonia spoils us with a new cute mascot. In 2020, we welcome Loison’s sweet marmots Rudy – with his darker coat - and Serafina with her lighter coat. Both are super soft and cuddly! Wearing a warm scarf around their neck, they are waiting for you to hug them and to hold them close to your heart. Rudy and Serafina hide a secret: a mini Panettone made with love!

THE PRODUCT – 100 GRAMS OF GOODNESS: MINI PANETTONE AND MINI PANDORO The mignon Panettone is available in the four most sought-after flavors: Classico, featuring raisins and orange; Amarena, with sweet raisins and candied tart cherries; Cioccolato, with dark chocolate morsels; and Marron Glacé featuring chunks of sugar-glazed chestnuts. The tin cans and the velvet bags also come with the classic Pandoro option, available in the 100-gram size, for those who prefer the Veronese leavened cake.

THE IDEA - THE PERFECT HOLIDAY GIFT Loison’s Mignon Collection offers businesses a great way to present a holiday gift. These products are also perfect for non-profit associations to sell and raise funds for charity. What a simple, yet very effective, gift idea! Pages 74-76 of the 2020 Winter catalog. The Panettone and Pandoro varieties of the TOP Line are prepared with carefully selected ingredients: fresh eggs, Italian honey, premium fresh whole milk, heavy cream and butter, and are flavored with pure Mananara vanilla from Madagascar (a Slow Food Presidium) and artisanal sea salt from Cervia.

 

Three things remain with us from paradise: stars, flowers and children. (Dante Alighieri)

 

Press Info: press@loison.com Giulia Marruccelli +39 347 0452739 Dario Loison +39 348 4106615 www.loison.com - press.loison.com www.insolitopanettone.com