LOISONÂ’S PLUSH TOYS: THE MOST BELOVED BY YOUNG AND OLD ALIKE!
Cuddly teddy bears Romeo and Juliet are the stars of the Regalo Collection. They each carry a sweet surprise in the tummy: choose between a delicious Regal Chocolate Panettone or a Classic a.D. 1476.
The Mignon Collection introduces Loison’s new mascots: Tina and Tobia, two cute doggies with a secret of their own. Inside them is a traditional mini-Panettone.
THE REGALO COLLECTION - STUFFED ANIMALS READY TO BE CUDDLED
What’s this year’s perfect Christmas gift? Sonia Design’s teddy bears from the REGALO Collection, of course! Let us introduce you to Romeo and Juliet, two cute and cuddly teddy bears that will delight young and old alike! Their unmatchable softness will bring warm spirits and big smiles to everyone!
Romeo and Juliet come with a pretty matching scarf featuring Loison’s gold-tone logo and a key lock that ... [read more]
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The Limited-Edition LATTA holds a straight!
For 15 years, Loison’s Latta has become an increasingly sought-after product, both by those who love collecting it and by those who simply wish to be surrounded by a reusable cult item: there’s no better container than this to store holiday letters and cards!
The original cards that Sonia Design drew inspiration from are kept in the Loison Museum.
THE TIN BOX – 5 REPRESENTATIONS OF CHRISTMAS TRADITION
In 2021, the LATTA, or Tin Box, turns 15 and fully embodies Sonia Design’s style. This very Collection showcases the best of Christmastime: children playing in the snow, wintry landscapes, mom and dad toasting and the arrival of Santa Claus. Sonia has collected so many vintage greeting cards over the years that she decided to use a different set of cards for each of the five tin boxes ... [read more]
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the master collections: Genesi, Frutta e Fiori, Gold
GENESI and the new flavor combination for 2021: the Pistachio Matcha Panettone
THE PACKAGING: THE PERFECT REPRESENTATION OF LOISON’S RELIABILITY
The core characteristics of the Genesi Collection have remained unaltered, as this is one of the staples of the TOP Line. It is an essential Collection that, in the name of consistency and credibility, stands the test of time and is backed by true craftsmanship requiring 72 hours of patient work.
The understated, yet elegant, packaging conveys ... [read more]
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The holiday-themed Collections revisit the magic of Christmas
Sonia Design believes in emotions and in the value of one’s heritage built through family traditions. For many of us, Christmas is one of those time-honored traditions. It is a special celebration that began with our ancestors and will continue long after we are gone. Loison too believes in this long-standing tradition and in the intrinsic meaning that its products carry. The bakers strive to continue honoring the legacy entrusted to them by generations before them, all the while seeking to innovate their creations and processes
The original greeting cards that inspired these Collections are kept in the Loison Museum.
Nostalgia - The only Collection dedicated to the Pandoro
THE PACKAGING – EMBRACING THE GLITTER TREND
A mother next to the Christmas tree while hugging her child, two little brothers in their pajamas as they anxiously wait for Santa Claus, a young girl wearing a red coat while out in the snow: these are some of the greeting card-inspired images that adorn the Nostalgia Collection. Sonia made sure that each of the four packaging options (one for ... [read more]
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LOISONÂ’S NEW PRODUCT FOR 2021 IS A PISTACHIO MATCHA PANETTONE
From Sonia's passion for tea comes Loison’s newest flavor combination: Panettone with Green Pistachio Nuts from Bronte (a PDO and Slow Food product) and Matcha Green Tea from Uji, Kyoto.
The result of extensive research carried out at Loison’s with a Japanese team, this unprecedented and sophisticated flavor combination will meet the demands of gourmet customers
THE IDEA BEHIND THE NEW FLAVOR
Sonia has always been passionate about tea: “Some 30 years ago, back when we began traveling abroad for business, I liked taking Sonia to the most prestigious tea rooms in Europe –Dario Loison says - I have wonderful memories of going to the Brown's Hotel and to the Ritz Hotel in London, where she would enjoy savoring some traditional afternoon tea. This experience was always followed by the purchase of dozens ... [read more]
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LOISONÂ’S THEME FOR ITS 2021 WINTER CATALOG
“Sensitivity is a delicate form of intelligence that we should never be ashamed of: we must not be afraid to show our feelings and our inner self. A person's sensitivity allows one to live deeply and to see with new eyes. Through my work, I make other people aware of what I perceive around me, in my memories and in my dreams, day in day out. I do it with passion and, like all sensitive people, after I’m done creating, I move on”.
With these opening words, Sonia Pilla introduces Loison’s 2021 Winter Catalog, entirely based on her ideas and emotions, with no outside interference.
LOISON’S THEME FOR 2021: CHRISTMAS TRADITIONS
Though the core value that lies behind such a simple theme is a little neglected these days, Sonia intentionally expanded it by showcasing the most traditional moments of last-century’s Christmas celebration, when the expectation of the holidays to come was a pleasure onto itself. At the center of it all ... [read more]
Tosa: two versions of the salted caramel filled-cake
An enticing cake such as this could only have been inspired by Mirandolina, the pretty coquette of "The Mistress of the Inn" play by Carlo Goldoni.
A classic short-crust pastry cocoa shell is filled with an innovative frangipane salted caramel sauce, paired with either premium PGI hazelnuts from Piedmont or with single-origin chocolate from Venezuela
A CAKE “BLESSED” BY PLAYWRIGHT GOLDONI – INSPIRED BY MIRANDOLINA, THE EXUBERANT VENETIAN MISTRESS OF THE INN
When Dario and Edoardo Loison began conceptualizing the recipe for a salted caramel cake, they had a clear idea in mind: it had to be an enticing cake inspired by an exuberant and alluring female figure who was also clever, modern and a little cunning. A tempting cake like that could only be inspired by the legendary Mirandolina, the main character of "The Mistress of the Inn" ... [read more]
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Loison s Easter: after good taste since 2000
Continuing studies and research, matched with care for the supply chain and attention to the production process, are Dario Loison’s keys to continually amaze his customers with endless innovation in taste: from 2000 to date, he has introduced 9 new varieties of the dove-shaped bread known as the Colomba. All the difference lies in the skilled use of wellresearched and calibrated fragrances, created according to Dario Loison’s specific guidelines for an exclusive result.
Only top-choice ingredients are added to the enriched dough of the Colomba. In addition to two Slow Food Presidia - Mananara Vanilla from Madagascar and late-harvest Mandarin from Ciaculli - the array includes two PGI products: Lemons from Sorrento and Hazelnuts from the Piedmont region
BACK TO THE ORIGINS OF THE CORE INGREDIENTS
Loison’s dove-shaped enriched breads are prepared with: the freshest milk and butter, eggs from safe farms, superfine flour, top-grade Italian sugar and artisanal sea salt from Cervia. Additional premium ingredients complement the dough, including:
1. Late-harvest Mandarin from Ciaculli - selected and purchased directly from the Slow Food Consortium. The peel of this citrus fruit undergoes a candying process that follows specific guidelines from Loison
2. ... [read more]
LoisonÂ’s new promotional products go greener
In addition to the shopping bag made from recycled PET plastic bottles and the solar-powered calculator, the range includes sweet-smelling home fragrances.
Loison’s world now offers new tools for sellers and new gadgets for the office and the home.
Loison Pasticceri strive not only to create special moments around their sweet creations, but also to shape the experience that contributes to enhancing them.
Dario Loison has always been keen to provide all-around service to his customers. He does so by going the extra mile, as he makes his clients’ window displays and interiors more attractive with a tailored Loison look.
With this brand-specific approach in mind, Loison invested in internal research and design to develop its own ... [read more]
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The new flavors of the hand-rolled Sbrisola: Dario Loison shares his tasting and pairing suggestions
THE PLEASURE IS ALL IN THE SHARING
Everyone at Loison agrees on one thing: sharing a Sbrisola with others makes it all the tastier. What’s indeed more pleasant than to break a Sbrisola into pieces with your own hands and then share the dessert with your family after dinner or with friends relaxing on your couch?
Loison’s Sbrisola is so rich in flavor that you should absolutely try one as is. However, if you really want to serve ... [read more]
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The new flavors of the hand-rolled Sbrisola: Dario Loison shares his tasting and pairing suggestions
THE PLEASURE IS ALL IN THE SHARING
Everyone at Loison agrees on one thing: sharing a Sbrisola with others makes it all the tastier. What’s indeed more pleasant than to break a Sbrisola into pieces with your own hands and then share the dessert with your family after dinner or with friends relaxing on your couch?
Loison’s Sbrisola is so rich in flavor that you should absolutely try one as is. However, if you really want to serve ... [read more]
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LoisonÂ’s new website is dedicated to Butter Cookies!
A new digital space will tell you everything you need to know about Loison’s multisensory cookies: from the 12 flavors available to the company’s values and much more.
BiscottiLoison is the sixth website launched by Loison, following the company website, Insolito Panettone, the Press area, the Museum and the online Shop.
Adding a new digital space revolving around the sweet world of Loison’s cookies was definitely a good idea. The tiny baked goodies made from carefully selected ingredients and prepared according to traditional recipes are available in three different lines encompassing 12 scrumptious flavors.
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Classici - Canestrello, Maraneo, Cacao/Cocoa, Bacetto, Zaletto, Caffè/Coffee – Classic cookies for any time of the day, whether for breakfast or with tea.
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Frutta – Limone/Lemon, Albicocca/Apricot, Pera/Pear – Fruity ... [read more]
DARIO LOISON TAKES US ON A JOURNEY AROUND THE WORLD OF SPICES WITH 2 NEW VARIETIES OF VENEZIANA
Just like the Travels of Marco Polo took us on a journey around the world, so has the Pastry Chef from Costabissara, Vicenza, with his new exotic varieties of Veneziana: “Apricot & Spices” and “Chocolate & Spices”.
Featuring ingredients such as vanilla from Madagascar (a Slow Food Presidium), prized black pepper, turmeric from Asia, Tonka beans from South America and choice single-origin cocoas, these new sweet breads are a tribute to the Most Serene Republic of Venice and its seven centuries of peoples, cultures and tastes.
Equally special is the packaging, which includes 6 new tin boxes by “Sonia Design” featuring images that evoke the atmosphere of the Venetian lagoon, of lavish traditions and magnificent architecture. The images are taken from historical postcards now on display at the Loison Museum.
The two varieties of Veneziana will be introduced to the public at Vinitaly for an early celebration of the upcoming 80th anniversary of Loison’s sweet taste
THE IDEA - 2 NEW FLAVOR COMBINATIONS FROM 2 CREATIVE MINDS
If you take a visionary and forerunner of his times like entrepreneur Dario Loison, who churns out innovative ideas at every turn, and a revolutionary chef like Franco Favaretto, owner of restaurant Baccalàdivino and king of salt cod - what do you get? What do you think the union of two such ingenious minds will deliver? It’s easy to guess: two new flavor combinations for the ... [read more]
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LOISON BUTTER COOKIES TRIGGER SWEET MULTISENSORY FEELINGS
The “concept” behind these Made in Loison cookies, prepared with carefully selected ingredients, includes an innovative and effective sales service, thanks to the “fill-it-yourself” and the display boxes.
Sonia Design created tin boxes adorned with images of rural flower gardens evoking moments of tranquility and well-being
A collection of cookies featuring 12 unique flavors available in three different lines: Classici, Frutta and Meditazione
The IDEA - A CONCEPT THAT INCLUDES AN INNOVATIVE SALES SERVICE
The new Butter Cookies are made with carefully selected ingredients that elevate these cookies to pastries. The "concept" behind Loison cookies includes an effective and innovative sales service, thanks to the "fill-it-yourself boxes", such as the Shopping Bags, the Samplers and the Pouches. Sporting a new spring-themed graphic design, you can fill any of these containers by choosing from your favorite flavors. Next, are the ... [read more]
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