From Gallery-Events / 2019
August 25, 2019 - Press release # 9
THE HISTORY – FROM HUMBLE TABLES TO THE COURT OF THE GONZAGAS
Sbrisola is a traditional cake whose humble origins date back to the 16th century. Made from poor ingredients such as maize flour, it used to be prepared only on special occasions and meant to be stored for long periods of time.
Legend has it that Princess Eleonora Gonzaga, on her way to Innsbruck to be married to Emperor Ferdinand II of the House of Habsburg in 1622, became very fond of this dry, yet crumbly, treat whilst she was staying as a guest at some lavish Palladian villas. The Venetian nobility used to break the cake into small irregular pieces, called "sbrisole", that they would then dip in fine raisin wines. Once it arrived at the tables of the Gonzagas, the Sbrisola was further enriched with sugar, spices and almonds.
THE PRODUCT – ROLLED OUT BY HAND, ONE BY ONE!
Dario Loison has once more pushed the boundaries and created something extraordinary, all the while showing the same care and originality that he uses when interpreting traditional Italian baked goods. The uniqueness of the Sbrisola lies, in fact, in the superior craft skills that Loison applies: each Sbrisola is divided and rolled out by hand, one by one. No two Sbrisola cakes are ever alike!
The new Sbrisola cakes that Loison now offers come in the 200-gram size, a more convenient format for today’s families. Available in 4 different flavors, they all share two basic ingredients: high-end butter and flour from the Marano variety of maize grown in the Vicenza area. The classic Mandorla Mais flavor features Marano maize and Italian almonds; the Nocciola Ciocco contains tempting chocolate morsels and premium hazelnuts from the Piedmont region; in the Pistacchio variety, you will find pistachio nuts from the Bronte area of Sicily, a PDO exclusive product; last, but not least, is the Noce Miele with its rich and intense flavor of Italian walnuts and honey.
THE PACKAGING - A WINDOW INTO LOISON’S TASTE
The heart-shaped cut-out on the box catches the eye and gives the packaging a romantic touch. Through the opening, you can get a glimpse of the cake variety contained in the box. Each Sbrisola is made by hand, so that no two are ever alike. The packaging design reflects the philosophy of the Loison company, which believes in production transparency.
A descriptive band seals the easy-to-open box.
See page 93 of the 2019 Winter catalog.
Our hands punctuate our thoughts. (Alberto Angela)
Giulia Marruccelli +39 347 0452739
Dario Loison +39 348 4106615
www.loison.com - press.loison.com