When Japan calls, Loison answers: with Panettone live!

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For the second year in a row, the "Natale nel Chiostro" (Christmas in the Cloister) event took place at the Diocesan Museum of Milan from 13 to 15 December. Rather than a show dedicated to Christmas, this was an opportunity for people to enjoy the traditions of the holiday season and to have a joyful time while discovering excellent Italian products. All in all, a celebration of family, solidarity and giving.

Loison also participated in this unique initiative, bringing not the usual panettone, but a special one: Milano Panettone, dedicated to the city it bears the name of. It is made by carefully and thoroughly selecting natural and fresh ingredients, such as locally-produced butter, cream and milk and the very precious Natural Vanilla from Madagascar; all skillfully combined according to the company’s traditional recipe. The process cannot be rushed: it takes 72 hours for the dough to fully rise.

Panettone Milano was showcased in two formats: the classic 1-kg size and the imposing 10-kg Magnum that was donated to the charity auction in favor of the Diocesan Museum of Milan, to be sold by auctioneer extraordinaire Carlo Ottaviano, a journalist and actor of television documentaries, as well as a writer of essays on Italian food and wines.

And to top it off, Special Blogger Barbara Torresan undertook the role of “Food Ambassador” and presented all those who attended the event with Loison panettone cakes.