EverythingÂ’s ready for Cibus!

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Everything is ready, or almost ready, for the 17th edition of Cibus, the international expo dedicated to food. At Loison we are indeed warming up our engines in preparation for our trip to Parma that will take place from May 5th to 8th. We will finally show the public our new catalogs for Christmas 2014 and Easter 2015 and we will also introduce our new Collections in the amazing Spazio Loison: an area covering 70 square meters that will host an Italian-French Pastry Shop, which combines two great cultures. Carefully designed in every detail, this area features a cozy décor, high skirting typical of the last century, furnishings consisting of old-fashioned bookcases, chandeliers in Murano glass and Aubusson carpets. This venue was entirely designed by Art Director Sonia Pilla, wife of Dario Loison: she is the creative genius who designs and signs with the name "Sonia Design" all the packaging for Loison’s collections.

The content, on the other hand, is the product of Dario Loison, his mind is constantly working and searching to push beyond boundaries. For Dario, tradition and innovation do not walk side by side, rather they are closely connected to create products that are always anticipating ideas and tastes. And we will see him at Cibus 2014, where what’s new from Loison will be presented in an environment where everything comes together to convey sweetness and warmth.

To see Spazio Loison at Cibus, click here