Loison adds sweetness to Milano Golosa

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Milano Golosa, an event that has come to its third edition, was once again a testament to quality: about 150 exhibitors from all over Italy proved with their excellent products that this country boasts artisans who put a lot of talent and passion into their work.

On October 11-13, thanks to journalist and “gastronaut” Davide Paolini, Milan turned into a large piazza delivering tons of refined and unforgettable flavors. It was a three day celebration of taste during which food lovers had the opportunity to enjoy the endless delicacies created by experts, all the while listening to stories and lectures, and participating in workshops and tastings.

For the third year in a row, Loison was there too and showcased the new 2014 Collections featuring Sonia Pilla‘s personal tribute to Venetian Art: Andrea Palladio for architecture, Antonio Canova for sculpture and Giovanni Battista Zelotti for painting. Great success for Loison’s Mascottes too: this year, Gino the teddy bear and Ginetta the reindeer are no longer wearing PJs designed by Sonia, but are sporting their natural soft plush fur.

Many friends came to greet Dario Loison, who was manning the stand on Sunday, including journalists, bloggers, forward thinkers, customers and numerous fans of good products Made in Italy. For the occasion, slices of Magnum Panettoni were handed out. These large-size cakes are part of a limited production mainly intended for special occasions, such as Milano Golosa! People’s favorite varieties? Classic a.D. 1476 that everyone likes and the fragrant Late Mandarin from Ciaculli, a Slow Food product!