LoisonÂ’s business case presented during CUOAÂ’s Digital Business & Society Forum

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On February 20, 2015, the CUOA Business School held a conference on digital innovation and internationalization at their headquarters inside Villa Valmarana Morosini in Altavilla Vicentina (VI),

In the year of the ‘Feeding the planet, energy for life’ world expo, CUOA organized its first Digital Business & Society Forum with the goal of addressing the topic of digital innovation by analyzing case histories of successful SMEs in the food and wine industry. Three significant business cases were chosen based on the companies’ strategic choices to anticipate the times, a decision that helped them achieve success in this digital era.

A visionary and forerunner of his times, skilled craftsman Dario Loison told about his professional experience and his early start, when his company website consisted of only a few pages. Back in 1996, very few artisans had grasped early on the importance of the Internet. Now, Loison’s online presence comprises four dedicated portals: the Corporate website, the food & wine magazine InsolitoPanettone, the portal dedicated to the Press and the online Shop. There’s more to say. In the early 2000s, Dario Loison understood the importance of enriching his Panettone and Colomba cakes with special ingredients, such as those included in Slow Food’s Ark of Taste catalog. The precious ingredients, along with the slow rising process and the one-of-a-kind packaging, made the difference in the success of his artisanal products.

Alongside Dario Loison was Riccardo Felicetti, CEO of pasta makers Felicetti, a four-generation business with a yearly turnover of 30 million euros. They have recently opened an online shop, which represents an important step toward e-commerce. Mr. Felicetti called it “the top Italian online shop, in terms of performance”. Finally, the business case of Vinix’s portal was introduced by its founder Filippo Ronco. Established in 2007, this was the first Italian case of an all-in-one social and e-commerce network.

Press Info:

press@loison.com
Eleonora Pontello +39 0444 557844
Giulia Marruccelli +39 347 0452739

Dario Loison +39 348 4106615
www.loison.com - press.loison.com
www.insolitopanettone.com