The value of products made in Italy: Dario Loison tells his story

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Punto Ottico in Vicenza was the venue for a brilliant evening that focused on “Saper fare e far sapere”, expertise and communicating in business. The meeting, which was held on May 19th, 2015, aimed at explaining how important it is to tell about the culture that underpins the value of Italian products. The event kicked off with the presentation of economist Marco Bettiol‘s new book titled “Raccontare il Made in Italy” (Telling about ‘Made in Italy’).

The meeting was chaired by Luca De Pietro, Professor at the University of Padua and at VIU - Venice International University. Speakers included author Marco Bettiol, researcher of Economics and Business Management at the Department of Economic and Business Sciences of the University of Padua; Arduino Zappaterra, President of Corart (Consortium for the Promotion of Craftsmanship); and Dario Loison, who described the development of his company from the end of the nineties. Back then, the Internet was still an unexplored world bearing great potential for communications, online sales and disintermediation.

In addition to the above speakers, Giovanni Pierdomenico and Domenico Concato at Punto Ottico told about their experience in the international arena, when they opened their prestigious shop in the heart of New York. The shop is successfully managed by their 25-year-old associate. They continued with a discussion on the great problem of faux "Made in Italy" products, a thorn in the side of real Italian artisans, who plan, design and implement their products entirely in Italy in each and every process.

Alberto, Sebastiano and Christian from Ristorante 3 Quarti sweetened the evening with a delicious and unconventional menu prepared on the spot. Every dish featured Loison Panettone:

• DiVino Panettone toast with marinated salmon, hazelnuts and yogurt lemon balm mousse

• Apricot & Ginger Panettone toast with pepper roast beef, watercress and ginger mayonnaise

• Parmesan risotto with anchovies, burrata, sweet and sour onion and Licorice & Saffron Panettone powder

• Panettone Macaron and Mandarin Panettone Shot with Moscato wine mousse

The dinner ended with a tasting of Loison’s latest confection for 2015, namely Chamomile Panettone. Everyone said it was a well-balanced and finely executed sweet bread.

Press Info:
press@loison.com
Eleonora Pontello +39 0444 557844
Giulia Marruccelli +39 347 0452739

Dario Loison +39 348 4106615
www.loison.com - press.loison.com