In addition to Colomba and Panettone, Loison showcases its multisensory butter cookies at Vinitaly

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Loison’s sweet taste has been a reassuring presence at Vinitaly for the past 10 years. The international wine & spirits exhibition, which is celebrating its 50th edition, is being held in Verona at Sol & Agrifood, the International Exhibition of Quality Agro-Foods that promotes excellence in olive oil and agro-foods on a national and international scale. Loison and its artisanal products will be awaiting you at Pavillion C, Stand A29 on April 10-13. With double the space from last year, customers, the press and loyal friends will be welcomed in a reserved space for some B2B.

The high-impact style of the stand created by Sonia Design is the perfect place for wine lovers and loyal friends to sample the new Butter Cookies featuring carefully selected ingredients that elevate these cookies to pastries. The "concept" behind the cookies includes an innovative and effective sales service, thanks to the "fill-it-yourself boxes", such as the Shopping Bags, the Samplers and the Pouches. Sporting a new spring-themed graphic design, you can fill any of these containers by choosing from your favorite flavors. Next, are the new display boxes, the charming consumer-ready gift boxes and the collectible tin boxes, all designed and created in-house by Sonia Pilla.

The cookies are also available in individually wrapped portions, each containing the superior quality of the best ingredients selected by Dario Loison for his 12 precious flavors and 3 well-defined lines. The "Classici", or Classic Line, featuring six types of rich and flavorful cookies, are ideal for any occasion, whether for breakfast or with tea; the "Frutta", or Fruit Line, features cookies in the shape of three different fruits, whose flavor and fragrance are fully preserved; the "Meditazione", or Meditation Line, featuring three types of unique cookies filled with intriguing spices and intense fragrances, can be enjoyed with a nightcap or an herbal tea. Dario Loison likes defining these products multisensory cookies, based not only on the one-of-a-kind taste they deliver, but also on the texture and the carefully studied shape of each of his shortbread-like cookies.

Between sips of wine, guests will have the opportunity to also sample delicious artisanal Panettone and Colomba, available at Pavilion C, Stand A29 in addition to the above-described exquisite cookies. But don’t forget: Loison awaits you also at Pav. 6, Stand D004 of Cibus, the international food exhibition that will be held on May 9-12 in Parma.

Press Info:
press@loison.com
Eleonora Pontello +39 0444 557844
Giulia Marruccelli +39 347 0452739
Dario Loison +39 348 4106615
www.loison.com – press.loison.com