Products/ Panettoni & Pandori / News

September 1, 2018 - Press release # 2018 WINTER CATALOG – New for 2018: TOP Line – The GENESI Collection

NEROSALE: THE LATEST PANETTONE FEATURES DARK CHOCOLATE AND SALTED CARAMEL

The idea behind the Panettone filled with salted caramel was inspired by the success of fillings featuring caramelized sugar, in Europe as well as in the rest of the world.

 

The 100% Made in Loison caramel has no added semi-finished products and is paired with single-origin dark chocolate.

 

The NeroSale Panettone is the latest addition to the Genesi Collection, one that exemplifies Loison’s characteristics of Tradition, Uniqueness and Reliability

THE INSPIRATION: CARAMEL AU BEURRE SALÉ, TOFFEE AND DULCE DE LECHE

In France, the recipe for caramel au beurre salé was created by French Maître Chocolatier and Caramélier Henri Le Roux, from Quiberon, Brittany. In 1977, he came up with the idea of adding Normandy salted butter and heavy cream to caramelized sugar. In the he UK, they all love their toffee, a firm then chewy candy whose name is a variation of "taffy". In Spain, Portugal ... [read more]


September 1, 2018 - Press release # 2018 WINTER CATALOG – New for 2018: TOP Line – The FRUTTA E FIORI Collection

THE MANY LAYERS OF A LEMON’S FRAGRANCE

To celebrate its 80th anniversary, in addition to the new NeroSale, Loison introduces its new and improved Lemon Panettone. With its homage to the sun in southern Italy, this sweet bread features Amalfi Sfusato Lemon and Syracuse Lemon

 

 

 

THE IDEA – A SALUTE TO THE SUN IN SOUTHERN ITALY
The popularity of the Lemon Panettone, available since 2000, prompted Dario Loison to take it to a new level by using the best of what southern Italy has to offer. In the name of Panettone, a world-renowned dessert, Loison’s new variety features Amalfi Sfusato Lemon, with its large, spindle-like shape and intense fragrance, and the Syracuse Lemon, with its abundant juice and prized essential oils ... [read more]


September 1, 2018

LOISON 2018 HOLIDAY COLLECTIONS

 

New for 2018: TOP Line -The ZAFFIRO Collection

A JEWELER’S CREATIONS ON THE GIFT BAG BY “SONIA DESIGN”

The PACKAGING – A STYLISH AND REUSABLE GIFT BAG
The ZAFFIRO Collection features an elegant and attractive gift bag that sports images of rings and bracelets, some of women’s favorite jewelry. These vintage designs reflect pieces created by jewelers who found their inspiration in art, fashion and, above all, love. The result of Sonia ... [read more]

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June 1, 2018 - Press release # LOISON’S THEME FOR ITS 2018 HOLIDAY SEASON COLLECTIONS

LOISON PASTICCERI: 80 YEARS AND COUNTING

2018 marks a major milestone in Loison’s life: 80 years in business! Sonia and Dario wish to celebrate this important anniversary with a theme that crowns their company’s decade-long journey. “The world of jewels”.

 

Over the centuries, the ancient art of goldsmithing has given us unique creations and Sonia Pilla is sharing this wonderful pleasure with us.

1938-2018: AN 80-YEAR-LONG JOURNEY THAT IS DEFINITELY WORTH CELEBRATING

On those special occasions, it is only too natural to take a moment to pause and reflect on our journey. On the 80th anniversary of Loison Pasticceri’s, it is indeed time to remember.

For Sonia Pilla, sharing her dreams through Loison’s packaging is a recurring mission that she embraces with passion, year after year. This time, she felt it was important to convey even greater emotions in her designs.

During ... [read more]

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July 25, 2018 - Press release # 2018 WINTER CATALOG

CHRISTMAS 2018: LOISON SHARES ITS MILESTONES

Every year, over 50% of Loison’s Winter Catalog features brand-new products: in 2018, 7 of the 14 collections are new and 2 of them sport a refreshed design.

 

Through continuing studies and research, Dario Loison amazes his customers with endless innovation in taste: from 1997 to date, 14 new varieties of Panettone.

 

Only the top-choice ingredients are added to the rich Panettone dough. Five of them are Slow Food Presidia: Mananara Vanilla from Madagascar, late-harvest Mandarin from Ciaculli, Chinotto from Savona, Pistachios from Bronte and Ligurian Rose Syrup

2018 WINTER CATALOG: 7 OF THE 14 COLLECTIONS ARE ALL NEW

hanks to the innovative ideas brought by Dario Loison’s wife Sonia Pilla, the winter holiday theme for Loison products changes every year. Sonia’s fine sensitivity makes dreams come true with every Panettone package she creates.

Loison’s design efforts make it so that every year 50% of its catalog sports a new look. Next to the Genesi and Fiori e Frutta Master Collections, the 2018 Winter Catalog includes ... [read more]

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September 20, 2018 - Press release # 2018 WINTER CATALOG – New for 2018: TOP Line – The GENESI Collection

DARIO LOISON TAKES US ON A JOURNEY AROUND THE WORLD OF SPICES WITH 2 NEW VARIETIES OF VENEZIANA

Just like the Travels of Marco Polo took us on a journey around the world, so has the Pastry Chef from Costabissara, Vicenza, with his new exotic varieties of Veneziana: “Apricot & Spices and “Chocolate & Spices.

 

Featuring ingredients such as vanilla from Madagascar (a Slow Food Presidium), prized black pepper, turmeric from Asia, Tonka beans from South America and choice single-origin cocoas, these new sweet breads are a tribute to the Most Serene Republic of Venice and its seven centuries of peoples, cultures and tastes.

 

Equally special is the packaging, which includes 6 new tin boxes bySonia Design” featuring images that evoke the atmosphere of the Venetian lagoon, of lavish traditions and magnificent architecture. The images are taken from historical postcards now on display at the Loison Museum.

 

The two varieties of Veneziana will be introduced to the public at Vinitaly for an early celebration of the upcoming 80th anniversary of Loison’s sweet taste

THE IDEA - 2 NEW FLAVOR COMBINATIONS FROM 2 CREATIVE MINDS

If you take a visionary and forerunner of his times like entrepreneur Dario Loison, who churns out innovative ideas at every turn, and a revolutionary chef like Franco Favaretto, owner of restaurant Baccalàdivino and king of salt cod - what do you get? What do you think the union of two such ingenious minds will deliver? It’s easy to guess: two new flavor combinations for the ... [read more]

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February 1, 2018 - Press release # The VENEZIANA Collection

A DESIGNER’S TIN BOX DEDICATED TO ANDREA PALLADIO

From noble banquets to modern tables, the Veneziana is a sweet bread of popular origins that, over the centuries, was enriched with precious spices.

With this elegant Tin Box, Sonia is paying her personal tribute to the Great Architect of the Republic of Venice.

Tradition meets innovation: along with the Classic Veneziana, we also offer varieties with Late Mandarin from Ciaculli, with Pistachios from Bronte (both of these are Slow Food Presidia) and with Cherry & Cinnamon

The PACKAGING - A PICTURE OF VENICE FOR ITS NOBLEST CAKE

These refined Venetian cakes are enhanced by the creative packaging that Sonia Design conceived. The beautiful wrapping features images that evoke the atmosphere of the lagoon: the Carnival masks, the Lion of St. Mark, the gondolas in the Canal Grande and other scenes of the city. A touch of class is offered by the ribbon holder, a coin especially minted, similar to the ancient “osella” that ... [read more]


January 1, 2018 - Press release # La Biscotteria

LOISON BUTTER COOKIES TRIGGER SWEET MULTISENSORY FEELINGS

The “concept” behind these Made in Loison cookies, prepared with carefully selected ingredients, includes an innovative and effective sales service, thanks to the “fill-it-yourself” and the display boxes.
Sonia Design created tin boxes adorned with images of rural flower gardens evoking moments of tranquility and well-being
A collection of cookies featuring 12 unique flavors available in three different lines: Classici, Frutta and Meditazione 

The IDEA - A CONCEPT THAT INCLUDES AN INNOVATIVE SALES SERVICE

The new Butter Cookies are made with carefully selected ingredients that elevate these cookies to pastries. The "concept" behind Loison cookies includes an effective and innovative sales service, thanks to the "fill-it-yourself boxes", such as the Shopping Bags, the Samplers and the Pouches. Sporting a new spring-themed graphic design, you can fill any of these containers by choosing from your favorite flavors. Next, are the ... [read more]


July 6, 2016 - Press release # Christmas 2016 – The MAGNUM & CAPPELLIERE Collections

MAGNUM & CAPPELLIERE: FROM 500 GRAMS TO 10 KILOS

The Magnum Collection features large-sized Panettone cakes that are part of a limited production destined to celebrate major occasions, such as banquets, events and corporate parties. The clear wrapping makes for a great effect because the sight of these “large pieces” causes immediate enthusiasm.

The Panettone of the Cappelliere Collection comes in a large hatbox, inspired by packaging of the early 1900s. Reproduced on each box is a view from the past featuring a charming pastry shop

 

 

THE MAGNUM COLLECTION – LARGE PIECES OF LOISON PASTRY EXPERTISE

The large-sized Panettone cakes - two, three, five and ten kilos - are part of a limited production destined, above all, to celebrate major occasions, such as banquets, events and corporate parties, in the certainty of obtaining an effect that goes beyond the customer’s expectations, while keeping the price within a reasonable range.

The sight of these “large pieces” through the clear wrapping causes immediate enthusiasm and brings ... [read more]