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December 2, 2019 - Press release # 13

LoisonÂ’s new face filter for your Instagram stories!

Last year’s holiday-themed GIFs starring Dario Loison have already reached over 39M views.

This year, Loison is introducing its "Sweet" face filter on Instagram, the most beloved social media app by the younger generations. Users can now add more special effects to their virtual stories.

For us, it’s another opportunity to promote our brand worldwide in an easy and fun way”

Do you remember Dario Loison’s digital images from last Christmas? The famous pastry chef from Costabissara had fun starring in over 35 GIFs and stickers, including holiday-themed versions and his rendition of “The Scream” by Munch.

A fun activity that has generated well over 39 million views to date. Not bad at all!

This year, Loison Pasticceri are not waiting around and have just added a new signature "Sweet" face filter to their Instagram account.

 

All of us ... [read more]


August 25, 2019 - Press release # 9

The unmatchable Sbrisola is rolled out by hand!v

 

THE HISTORY – FROM HUMBLE TABLES TO THE COURT OF THE GONZAGAS

Sbrisola is a traditional cake whose humble origins date back to the 16th century. Made from poor ingredients such as maize flour, it used to be prepared only on special occasions and meant to be stored for long periods of time.

Legend has it that Princess Eleonora Gonzaga, on her way to Innsbruck to be married to Emperor Ferdinand II of ... [read more]


August 25, 2019 - Press release # 8

Filone, 50 years of a sweet family tradition

 

THE HISTORY - FROM PAPÀ ALESSANDRO’S HANDS

F ilone is one of the baked goods that the second generation of the Loison family came up with. In 1969, papà Alessandro and mamma Bruna opened their own business and continued the family’s baking tradition initiated by grandfather Tranquillo. Back then, this simple, soft leavened cake was called Panfrutto and featured candied fruit and raisins, with an almond glaze finish.

After retrieving papà Alessandro’s old recipes, Dario and Sonia Loison are ... [read more]


June 10, 2019 - Press release # 6

Dario Loison receives Best Gourmet Alpe Adria Award for best traditional cake at gala dinner in Jesolo

Loison’s Chocolate & Spices Veneziana wins the award that will be bestowed during the highly anticipated event held on June 13 at TerrazzaMare Marcandole in Jesolo.

The renowned food and wine guide has been a point of reference for the haute cuisine of the Alpe Adria region for the last 23 years

We first announced here and it’s now almost time to join in the celebrations for the 2019 Best Gourmet event honoring the food and wine industries of the Alpe Adria region. The organizer of the 8th edition of the award ceremony is once again food and wine publisher Maurizio Potocnik.

The highly anticipated event that focuses on the Alpe Adria region - comprising the European countries of Italy, ... [read more]


May 3, 2019 - Press release # 5

Loison introduces new tempting holiday collections at TuttoFood

The international Food & Beverage expo will be the perfect stage for the official launch of the latest Loison creations comprising not only new Panettone and Pandoro varieties, but also fine butter and fruit pastries.

Dario & Sonia Loison will greet their guests with samples of their new baked products for 2019, showcased at Stand F11-G14 in Pavilion 7, inside the exclusive and elegant space created by Sonia Design

It is not easy to contain all the ideas, projects and visions that Dario and Sonia Loison conceive daily and then literally transform into the actual sweet pastry that their company offers year after year.

What Dario and Sonia see in their mind is first formed into an idea, then is materialized into a delicious creation that will ultimately deliver joy and sweet sensations. This is also the process that the 2019 Holiday Collections went through. The ... [read more]


March 15, 2019 - Press release # 3

Loison Pasticceri is a company with the “G Factor”

 

One of the protagonists of Italian book “G Factor” – authored by Carlo Alberto Carnevale Maffè, Diego Ciulli and Giampaolo Colletti - is Loison Pasticceri’s YouTube channel, now known as “The Netflix of Panettone”. This is thanks to over 150 videos dedicated to the promotion, education, storytelling and sharing of the company’s brand over 10 years

 

 

 

 

Loison Pasticceri: the Netflix of Panettone!” This is how Carlo Alberto Maffé, Professor of Strategy at the Graduate Business School of Bocconi University in Milan, has recently described the YouTube channel managed by “Loison Pasticceri”.

 

Authors Carlo Alberto Carnevale Maffè, Diego Ciulli and Giampaolo Colletti presented their book “G Factor” during an event focusing on Italian enterprises on the web-based economy, held at the University of Milan on March 7.

 

The book recounts the journey of a number ... [read more]


February 26, 2019 - Press release # 2

Bruno Gambacorta visits the Loison Museum

Renowned journalist Bruno Gambacorta, author and host, for the last 20 years, of Italian food and wine show Eat Parade, made it a point to visit the Loison Museum and learn all about the art of baking.

Gambacorta’s show airs every Friday at 1:30 p.m. on Italian TV channel Rai 2.

 

Here the transcript of our interview with him. 

 

Eat Parade has recently turned 20: what was the wine and food scene like in 1998?

From an informative point of view, there was very little talk about food and wine back then. The only TV show about that topic was Linea Verde and the regular TV news didn’t include any report on food or wine. Eat Parade had the privilege to be the first to introduce food and wine in a ... [read more]


February 1, 2019 - Press release # 3

LoisonÂ’s Chocolate & Spices Veneziana receives the Best of Alpe Adria Award for best traditional cake

The recognition was received during the 23rd edition of the “Magnar Ben Best Gourmet 2019” hosted by Maurizio Potocnik and held at restaurant Eat's in Conegliano on January 31.

 

20 awards assigned by the gastronomic guide that serves as a point of reference for the regions of Northeastern Italy, Austria, Slovenia and Croatia

The year 2019 definitely began with a bang for Dario Loison. January is not even over yet and the first award of the new year was assigned to the confectioners for their Chocolate & Spices Veneziana, a sweet bread that was introduced just a few months prior.

 

The event in question was the 23rd edition of “Magnar Ben Best Gourmet 2019”, hosted by Maurizio Potocnik at Eat’s Store and ... [read more]

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