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Back at Loison s for the fourth time, the team of Melaverde meets Edoardo Loison, the fourth-generation leader of his family business
Melaverde, the long-standing TV show of Italian media company Mediaset, was back at Loison’s for the fourth time.
In this episode, which will broadcast on Sunday, December 13 on Canale 5, Ellen Hidding was welcomed by Sonia and Dario Loison’s son Edoardo, in his capacity as the fourth-generation leader of his family business.
Designer Sonia Pilla was also interviewed, followed by a generational exchange of views between Dario and Edoardo, and the traditional holiday wishes in the backdrop of the Loison Museum.
Lastly, dinner at Matteo Grandi’s namesake restaurant in the heart of Vicenza, where the chef offered his interpretation of Loison Panettone in 4 recipes
Based on an idea by agronomist and producer Giacomo Tiraboschi, Melaverde is one of the flag-ship shows of Italian TV channel Canale 5. Running non-stop since 1998, the popular show has been hosted by charming Ellen Hidding since 2010, and co-hosted by biologist Vincenzo Venuto for the last two years. With over 23 editions produced so far, the show’s million viewers have discovered more about Italy’s agriculture, environment and traditions. As we know, among Italy’s ... [read more]
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New 2020 Winter Holiday Collections
2020 Winter Holiday Collections 2020 Winter Holiday Catalog
NEW SEGRETI Collection Discovering the secrets of our children’s imagination
THE PACKAGING –FANTASIZING LIKE A CHILD AGAIN Children’s secrets are hidden in their games, protected by their dreams. Who knows what that little pilot wearing his leather helmet is thinking of, as he gazes at the clouds while flying his little airplane? What is that little girl thinking of, as she sits next to her dollhouse with her eyes ... [read more]
A classic with a new look, inside and out
THE INSPIRATION – LOOKING BACK AT 20TH CENTURY SHOP CONTAINERS
Charming and elegant hatboxes, once used to hold Panettone, are iconic symbols of yesteryear. The design for this Collection was inspired by the cylindrical containers of early-1900s, which in turn relate back to millinery hatboxes from the time of Coco Chanel.
THE PACKAGING – DOWN TO THE FINEST DETAIL
This Collection has nothing to hide: the hatbox now features Victorian-style decorations both on the outside and on the inside, ... [read more]
LoisonÂ’s new website: informed and transparent communication since 1996
The new website was created to be even more responsive, therefore better adapting to all sorts of smartphones and devices.
The graphics fully mirror the 2020 Winter Holiday Catalog, hence communicating in an increasingly coordinated way
It has been 26 years since the launch of Loison’s first website. Back in 1996, the website consisted of only a few simple pages, though it still managed to pave the way for the baking company to start selling its products online. The first order came from a Swedish housewife who purchased 400 Panettone pieces for the Italian Association in Örebro, Sweden. The second order came from an ice cream parlor called Pinocchio, located in Osaka, ... [read more]
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Loison receives 4 WineHunter Awards at the Meran Wine Festival
Only the long-lasting credibility of a baking company with an oven that has been burning since 1938 can make a craft product shine brighter. The awards went to: Panettone Agrumato, Pandoro al Caramello Salato, Sbrisola al Pistacchio and Filone Pera e Spezie
The credibility of Loison as producers of artisanal baked products is recognized not only by the constantly increasing size of their Italian and foreign market shares, but also by the actual awards that the pastry makers receive year after year, including the Wine Hunter Awards of the tasting committees of the Meran Wine Festival headed by its founder Helmuth Kœcher. Below are the products that recently received such honor.
The Panettone Agrumato, featuring five different kinds of ... [read more]
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LoisonÂ’s theme for 2020: children and toys of the past
2020’S THEME: CHILDREN AND TOYS OF THE PAST
To recreate the fantastic, yet real, world that set the stage for the 2020 theme, Sonia’s friends and acquaintances helped her find original games and toys of the early 20th century that children used to play with, either alone or in groups. The collection included porcelain dolls, wooden airplanes, pedal cars, rocking horses, spinning tops and music boxes. They brought back memories of a time when children played and grew up in a ... [read more]
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LoisonÂ’s 2020 Winter Holiday Catalog: striving for perfection
THE MYTH OF THE NEW PERFECT
Loison’s new 2020 Winter catalog is a healthy fusion of a seasonal product catalog and a monograph, which is a detailed piece of writing on a specific subject. The new catalog conveys a very specific message on craftsmanship and the art of making products by hand, something that Sonia strongly believes in and shows through her creations by going against mainstream trends.
We are always frantically looking for the latest items, assigning ... [read more]
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Dario Loison and the year to come
We face the future with a proactive and competitive spirit so we can bring on new ideas, including the new style for our product catalog. “It will become a book for collectors, just like our limited-edition Latta”.
Loison’s 7th digital space is now online: it features published papers centering on the company.
What is it that sets Loison apart from other small businesses? Tenacity, Discipline, Curiosity, Self-control, Inspiration, Generosity.
With almost 150 pages, the new catalog is much more than a pamphlet
During these unprecedented times, when the whole world has been fighting a "monster" called Covid-19, our small workshop has been hanging tight. Our proactive and competitive spirit has always set us apart, as we seek new ideas to stay current. One of them materialized into a new style for our catalog, which went from being just a list of ... [read more]