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December 22, 2015 - Press release # 37

Loison and Melaverde boast record numbers!

A 15%+ share for the episode that aired on December 20, 2015, and a year of big numbers for Dario Loison’s firm, with sales that exceeded EUR 8M - a 10% increase from 2014 - and exports throughout the year to over 50 countries worldwide.

According to Edoardo Raspelli, Loison’s is “The best Italian Panettone”

Out with a bang! That’s the outcome of the Melaverde episode that aired on Sunday, December 20th on Italian TV Channel 5 at 11:55 a.m. It was episode no. 520 of the show’s 18th edition.

Edoardo Raspelli first introduced Agroittica Lombarda in Calvisano (Brescia), one of the largest producers of caviar in the world, with more than 25 tons a year collected from sturgeons bred locally. Then, from Costabissara (Vicenza), Ellen Hidding introduced ... [read more]


December 7, 2015 - Press release # 36

Loison airs on Italian TV Channel 5 – Tune in to Melaverde on Sunday, December 20 at 11:55 AM Save the date!!!

Don’t miss the show that will air on Sunday, December 20 on Italian TV Channel 5 at 11:55 a.m. Come celebrate Christmas on TV with the Loison family and the talented and beautiful TV hostess Ellen Hidding. There will be remote broadcasts with Michelin-starred chef Lorenzo Cogo from Restaurant El Coq in Marano Vicentino, where he’ll present his Loison Panettone-based recipes

Melaverde and Loison together again for the third time! This is a wonderful opportunity for Channel 5 viewers and friends of Loison’s to learn more about what it takes to create a truly artisanal Panettone. The episode was recorded on November 9-10, when the crew of Melaverde came to Loison’s headquarters in Costabissara (VI) for their third visit. The crew of the TV show and Dario Loison had already met in 2004 and in ... [read more]

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November 15, 2015 - Press release # 35

TV show Melaverde visits Loison for the third time

On November 9-10, the crew of TV show Melaverde came to Loison’s headquarters in Costabissara for their third visit. The crew had met Dario Loison for the first time in 2004 and then again in 2006, when the show was hosted solely by Edoardo Raspelli.

Shooting and interviewing went on for two days, with Dario Loison and Sonia Pilla sharing their passion for what they do.

Ellen Hidding commented that those who come to Loison are not only tasting Panettone, but they’re also diving into history, art and culture. “One can truly feel at home here, because this is indeed the home of Dario and Sonia”

Based on an idea by agronomist Giacomo Tiraboschi, TV show Melaverde was launched in 1998. It is now one of the flagship programs of Italian TV channel Canale 5, with 520 episodes to date. Hosted by Edoardo Raspelli who has taken turns with Ellen Hidding since 2010, the show takes its more than 2,000,000 viewers on a journey through Italy, discovering regional specialties and addressing topics that span from tradition to the culture of ... [read more]

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October 27, 2015 - Press release # 34

Food & Book gala sweetened by Loison confections

The third edition of the festival was held on October 23-25 at the prestigious hall of the Grand Hotel La Pace in Montecatini Terme. Ezio and Renata Santin were the guests of honor.

The elaborate menu was created by Michelin-starred Chef Luigi Taglienti, while the surprise dessert was offered by Loison: Panettone two ways

On October 23-25, the third edition of the Food & Book festival took place in Montecatini Terme, Tuscany. Participants in the event that celebrates food culture and gastronomy were renowned writers who tell of food in their novels and of chefs who elevate it in their recipes. On October 23, the menu of the traditional gala dinner that followed the festival was created by Michelin-starred Chef Luigi Taglienti, who formerly worked for Restaurant Trussardi in Milan. ... [read more]

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October 20, 2015 - Press release # 33

France discovers Loison Panettone

of “Journées Dégustation avec Panettone Loison”.

Some of the most popular varieties were: Marron Glacé, Chocolate, Mandarin and Tart Cherry. The versatility of Panettone makes it an ideal ingredient in recipes and pairings, such as that with foie gras.

Much appreciated were also the elegant packaging and the display gadgets

 

It’s a well-known fact that France is the cradle of good drinking and eating. With centuries of experience in royal banquets, where plenty of Champagne and Burgundy flow, the French are well aware of their supremacy in the food and wine industry. However, this has not stopped them from exploring beyond their borders, to see what delicacies are available on the other side of the Alps.

Italian gastronomy in France is only partially represented. Nevertheless, some ... [read more]

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September 25, 2015 - Press release # 32

Google spends two days at LoisonÂ’s

On September 17-18, a Google team consisting of seven professional videographers got busy shooting tutorials inside Loison headquarters in Costabissara (VI) for the “Growth Engine Platform”. This was the second phase of the “Eccellenze in Digitale” project that included a lesson by Dario Loison produced in January 2014.

The second phase of the project featured six European countries, namely England, Poland, Spain, France, Germany and Italy. To represent our country, Google selected 3 companies: Loison, Berto Salotti and Lux Made In. Two are led by men, while one is led by women

Giant Google keeps growing and investing in educational projects. An example of such projects is “Eccellenze in digitale” (Excellent businesses in the digital world), a portal coordinated by Prof. Stefano Micelli of Ca’ Foscari University of Venice. Dario Loison was first introduced to the project back in January 2014, when he offered his testimonial in the form of an online lesson. The goal was to bring SMEs (Small- and Medium-Sized Enterprises) closer to the ... [read more]

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September 14, 2015 - Press release # 31

Loison Panettone lands in London!

Great success of the Milano Collection of traditional Panettone at the Speciality & Fine Food Fair, UK’s leading showcase of food & drink that took place on September 6-8 in London Olympia. The classic sweet bread sports unique packaging that bespeaks of Made in Italy excellence.

London is one of the most cosmopolitan cities in the world. There, different cultures meet and mingle, creating new styles and trends. This is also true for the food industry, thanks to one of UK’s leading showcases of fine food and drink, namely the Speciality & Fine Food Fair. The 2015 edition was held on September 6-8 at London Olympia, in historic and bright buildings designed by architect Henry Edward Coe in 1886.

 

Speciality ... [read more]

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July 31, 2015 - Press release # 30

Under the StarsÂ… Loison Panettone and Pinot Noir

Taste Event, courtesy of Loison

On July 31st, Restaurant “Alla Pergola” in Sarcedo held the sixth edition of an annual event, in cooperation with FIS - the Italian Association of Sommeliers - and Loison with its tasty confections.

“Pinot Noir is meant for those in touch with their feelings!" So reads the poster of the sixth edition of Degustazione Sotto le Stelle (Tastings under the Stars), a yearly event that has been upholding quality and #GrandeEccellenza in Sarcedo.

Restaurant Alla Pergola took care of the organization of the event and offered the charming and exquisitely set up venue that featured plays of light, an elegant dress code and admission by invitation only. Quality was the ... [read more]

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