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Dario Loison speaks at the 'Food & Wine: How to Restart after the Lockdown?' event
On March 26, at the online event held by ItalyPost, Dario Loison explained that “Having a unique product is a great start. However, in these new times, we mustn’t forget about the main levers of marketing”
On March 26-28, 2021, the online edition of “WeFood – Alla scoperta delle Fabbriche del Gusto” (Discovering the Factories of Taste) was hosted by ItalyPost in anticipation of the in-person spring event that will take place on May 29-30, 2021. The two dedicated afternoons included a live webinar via Facebook and YouTube, and a live presentation of the most excellent Italian products in the food and wine industries, featuring conversations with top chefs and producers ... [read more]
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LoisonÂ’s new promotional products go greener
In addition to the shopping bag made from recycled PET plastic bottles and the solar-powered calculator, the range includes sweet-smelling home fragrances.
Loison’s world now offers new tools for sellers and new gadgets for the office and the home.
Loison Pasticceri strive not only to create special moments around their sweet creations, but also to shape the experience that contributes to enhancing them.
Dario Loison has always been keen to provide all-around service to his customers. He does so by going the extra mile, as he makes his clients’ window displays and interiors more attractive with a tailored Loison look.
With this brand-specific approach in mind, Loison invested in internal research and design to develop its own ... [read more]
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Loison s Easter: after good taste since 2000
Continuing studies and research, matched with care for the supply chain and attention to the production process, are Dario Loison’s keys to continually amaze his customers with endless innovation in taste: from 2000 to date, he has introduced 9 new varieties of the dove-shaped bread known as the Colomba. All the difference lies in the skilled use of wellresearched and calibrated fragrances, created according to Dario Loison’s specific guidelines for an exclusive result.
Only top-choice ingredients are added to the enriched dough of the Colomba. In addition to two Slow Food Presidia - Mananara Vanilla from Madagascar and late-harvest Mandarin from Ciaculli - the array includes two PGI products: Lemons from Sorrento and Hazelnuts from the Piedmont region
BACK TO THE ORIGINS OF THE CORE INGREDIENTS
Loison’s dove-shaped enriched breads are prepared with: the freshest milk and butter, eggs from safe farms, superfine flour, top-grade Italian sugar and artisanal sea salt from Cervia. Additional premium ingredients complement the dough, including:
1. Late-harvest Mandarin from Ciaculli - selected and purchased directly from the Slow Food Consortium. The peel of this citrus fruit undergoes a candying process that follows specific guidelines from Loison
2. ... [read more]
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LOISONÂ’S THEME FOR EASTER 2021: SPRING SEEN THROUGH THE EYES OF AN ARTIST
Sonia Design’s gift to us is an example of how notable artists in the 20th century interpreted spring using the colorful world of flowers to express their innermost feelings. Each artist interpreted the beauty of nature in their own personal way and with their own style.
Next to this poetry for the eyes, we get a treat for the palate: every time we bite into a Loison product, we receive the baking company’s personal interpretation of taste. Sonia Design has dedicated 3 collections to this theme: SOGNO, FANTASIA & EVASIONI
SOGNO COLLECTION - WHEN SPRING MEANS REBIRTH
THE PACKAGING – Though each flavor comes in a different paper-wrapped box, all share the same springtime theme. The season of rebirth has always inspired great artists, such as Botticelli, and musicians, such as Vivaldi. Tied with double-satin ribbon and embellished with an L-shaped charm featuring five rhinestones, this container is yet another elegant creation that aptly represents Sonia Design’s refined style.
THE COLOMBA - The SOGNO Collection ... [read more]
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EASTER 2021: THE NEW SALTED CARAMEL COLOMBA IS HERE
The Salted Caramel Colomba is the new tempting flavor of spring: a scrumptious white chocolate caramel glaze, garnished with PGI hazelnuts from Piedmont, matches the equally delicious salted butter caramel filling exclusively Made in Loison.
This new variety joins Loison’s Genesi Collection featuring classic flavors
INSPIRED BY CARAMEL AU BEURRE SALÉ, TOFFEE AND DULCE DE LECHE
In France, the recipe for caramel au beurre salé was created by French Maître Chocolatier and Caramélier Henri Le Roux from Quiberon, Brittany. In 1977, he came up with the brilliant idea of adding Normandy salted butter and heavy cream to caramelized sugar. In the UK, they all love their toffee, a firm then chewy candy whose name is a variation ... [read more]
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Loison is on Forbes Italy s list of 100 Italian Excellences in 2021
Included in the February issue of the magazine is a guide featuring Italy’s champions, as selected by a team of 5 experts.
This recognition gives credit to the small baking company based in Costabissara, which has embraced digital transformation and brought real innovation in 2021
The bond that Loison has established with the media world is one that has grown stronger over the years, thanks to the reliability of the baking company’s name and the credibility of its brand. With those values in mind, Forbes Italy (in collaboration with magazine So Wine So Food) published its annual list of "100 Italian Excellences in 2021", an insert available with the February issue of the magazine. Among the 100 listed companies, under the ... [read more]
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