Gallery-Events
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Parade of chefs in Bolzano: Loison draws the crowds with its Panettone cream
On May 26, even chefs and friends Herbert Hintner and Andrea Fenoglio attended the “La luna tra le stelle” event: everybody raved about Loison’s Cream, a new and versatile way to eat Panettone all year round.
The fifth leg of the La luna tra le stelle tour (The moon among the stars) ended with smiles, spirit and tastiness. The event was organized by “Terre da vino”, a winery located in Barolo (CN) – in the hilly area of the Piedmont region called Langhe - and was part of a series of meetings where wine met premium local gastronomy.
The event took place at Parkhotel Laurin in Bolzano and featured free tasting of ... [read more]
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Cibus 2014, LoisonÂ’s friends and their sweet stories!
Over the four-day event that took place in Parma, friends, journalists and customers got to see our latest collections for Christmas 2014 and Easter 2015 in the elegant early 20th century Pastry Shop entirely designed by Sonia Pilla. From Canada to the Slovak Republic, this is why people all over the world like Loison’s Panettoni.
Cibus 2014, the International Food Fair which took place in Parma on May 5-8, was full of excitement, encounters and emotions that created a very engaging atmosphere. For Loison, Cibus also represented a tempting and important opportunity to present the new Christmas 2014 and Easter 2015 catalogs to journalists, friends and customers. It all happened in Loison’s elegant French-Italian Pastry Shop, entirely developed and designed by Dario Loison’s wife Sonia Pilla. In there, one was reminded ... [read more]
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LoisonÂ’s product placement: a case discussed at the University of Vicenza
From yesterday’s strategy - where analysis and study were aimed not at the price, but at craftsmanship - to today’s placement of Loison’s confections that goes well beyond the shelf, also thanks to carefully thought-out merchandising. Students delighted to hear Dario Loison for over an hour and a half.
For Dario Loison teaching is becoming almost like a regular job: in fact, over the last few weeks he has held lectures at various universities throughout the Veneto region. The latest took place at the University of Vicenza, Department of Economics, where, thanks to Andrea Beretta Zanoni, Professor of Business Strategy and Policy at the University of Verona, Loison gave a lecture on "Strategies for Product Placement: the Loison Case".
And Dario Loison has had a lot ... [read more]
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EverythingÂ’s ready for Cibus!
A large exposition will take place in Parma on May 5th to 8th and Loison will be there to showcase its new products for Christmas 2014 and Easter 2015 in the amazing Spazio Loison: an Italian-French Pastry Shop, born from the union of those two great cultures. An environment where everything comes together to convey sweetness and warmth.
Everything is ready, or almost ready, for the 17th edition of Cibus, the international expo dedicated to food. At Loison we are indeed warming up our engines in preparation for our trip to Parma that will take place from May 5th to 8th. We will finally show the public our new catalogs for Christmas 2014 and Easter 2015 and we will also introduce our new Collections in the amazing Spazio Loison: an area covering 70 square ... [read more]
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Stories of Excellence from local businesses: Dario Loison tells his at “Qui si fa”
Moderated by Sebastiano Barisoni, Deputy Director of Radio 24, the event centered around four personalities of Venetian entrepreneurship and focused on the enhancement of its culture and the traditions that reinvent themselves: Dario Loison, Sandro Boscaini, Giovanni Bonotto and the lady of Grappa, Cristina Nonino
The “Qui si Fa” (This is where it’s made) week-long event organized by Veneto Innovazione in Verona came to a close on April 16 with “Storie di Eccellenza del territorio” (Stories of excellence from local businesses). It was dedicated to entrepreneurship and to the enhancement of Venetian culture and traditions that reinvent themselves. The event was attended by four major guests who told of their extraordinary entrepreneurial stories: Sandro Boscaini – Agricola Masi, Giovanni Bonotto ... [read more]
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With Loison, Easter is in the air at La Vie en Rose wine house
On April 10, Loison’s sweet Colombe were served as finger foods by Alberto Basso, Chef of 3 Quarti Restaurant in Grancona. The bubbly evening with Dario Loison also featured the sparkling products of Fongaro winery
Easter is in the air at La Vie en Rose wine house in Caldogno (VI), where taste wears pink! On April 10, sweet Colombe by Loison soared together with Durello wines from Cantina Fongaro, mostly thanks to Alberto Basso, Chef at 3 Quarti Restaurant in Grancona. Using his creativity, he indeed got to play with Loison’s dove-shaped sweet breads pairing them with different varieties of mousse: chocolate and smoked egg white (slightly bitter), chocolate ... [read more]
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Confections were all sold out at LoisonÂ’s stand during Vinitaly fair: over 200 kilosÂ’ worth of Colombe were handed out and tasted
The event proved to be a prestigious showcase for a small artisan company with a turnover of 6 million euros, 50% of which from sales abroad. Three Colomba varieties flew off the shelves: lemon cream, cherry & cinnamon and the Colomba with Late Mandarin from Ciaculli
“Sold out”: such was the outcome of Loison’s experience at Vinitaly, the largest showroom dedicated to wine and spirits in the world.
The big event also proved to be a prestigious showcase for side exhibitors and the number one trade fair for the international wine industry with an attendance of more than 150,000 participants over four days. Not to mention Italy’s Prime Minister Matteo Renzi, who defined the Veneto region as “The locomotive needed to come out ... [read more]
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Talking about Food, Cooking and the Web in Schio: Dario Loison relates his experience
On March 30, an event promoted by Ediclick on the importance of being on-line and of establishing relationships and contacts through social media took place during Slurp Expo
On March 30, in Schio, an event that centered on “Food, cooking and the web” took place during Slurp Expo - Gastronomy in Industrial Archaeology, the first gastronomic fair that promoted the products of the northern counties of the Vicenza province.
The event was promoted by Ediclick, an Italian software house, and was moderated by Maria Moira Trombetta, a construction engineer. Guest speakers were Federico Guerrini, journalist and author of books on social media, Stefano Vrola, an ... [read more]
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